{"id":1010,"date":"2020-08-21T12:54:26","date_gmt":"2020-08-21T04:54:26","guid":{"rendered":"https:\/\/kopapro.com\/?p=1010"},"modified":"2020-08-21T12:54:26","modified_gmt":"2020-08-21T04:54:26","slug":"facebook-ads-vs-google-ads-whats-the-difference","status":"publish","type":"post","link":"https:\/\/kopapro.com\/zh\/2020\/08\/21\/facebook-ads-vs-google-ads-whats-the-difference\/","title":{"rendered":"Facebook Ads\u8207Google Ads\uff1a\u60a8\u61c9\u8a72\u9078\u64c7\u54ea\u500b\u5e73\u53f0\uff1f"},"content":{"rendered":"

Facebook Ads\u8207Google Ads\u6709\u4ec0\u9ebc\u5340\u5225?<\/span><\/h3>\n

\u9996\u5148\uff0c\u4ec0\u9ebc\u662fGoogle Ads\u548cFacebook Ads\uff1f\u7576\u60a8\u4e0aFacebook\u6216\u5728Google\u4e2d\u641c\u7d22\u4e4b\u524d\uff0c\u60a8\u80af\u5b9a\u5df2\u7d93\u770b\u904e\u5b83\u5011\uff01\u4f46\u662f\u5b83\u5011\u5be6\u969b\u4e0a\u5982\u4f55\u5de5\u4f5c\u5462\uff1f<\/span><\/p>\n

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\u4ed8\u8cbb\u641c\u7d22\u8207\u4ed8\u8cbb\u793e\u4ea4<\/span><\/h3>\n

\u50b3\u7d71\u4e0a\uff0cGoogle Ads\uff08AdWords\uff09\u662f\u4ed8\u8cbb\u641c\u7d22\u3002\u4ed8\u8cbb\u641c\u7d22\u610f\u5473\u8457\u60a8\u9700\u8981\u4ed8\u8cbb\u5728\u641c\u7d22\u5f15\u64ce\u7d50\u679c\u9801\uff08SERP\uff09\u4e0a\u986f\u793a\u60a8\u7684\u5217\u8868\u3002\u4ee5\u4e0b\u662f\u4ed8\u8cbb\u641c\u7d22\u5ee3\u544a\u7684\u793a\u4f8b\uff1a<\/span><\/p>\n

\u901a\u904e\u4ed8\u8cbb\u641c\u7d22\uff0c\u60a8\u7684\u5ee3\u544a\u5c07\u6839\u64da\u76ee\u6a19\u95dc\u9375\u5b57\u653e\u7f6e\uff0c\u800c\u4e0d\u662f\u91dd\u5c0d\u7279\u5b9a\u7684\u53d7\u773e\u8208\u8da3\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u60a8\u53ef\u4ee5\uff08\u4e26\u4e14\u61c9\u8a72\uff09\u6839\u64da\u4f4d\u7f6e\u548c\u5176\u4ed6\u56e0\u7d20\u8abf\u6574\u4ed8\u8cbb\u641c\u7d22\u5ee3\u544a\u7cfb\u5217\u7684\u8a2d\u7f6e\u4ee5\u5b9a\u4f4d\u7528\u6236\u3002<\/span><\/p>\n

\u4f46\u662f\uff0cGoogle Ads\u63d0\u4f9b\u7684\u4e0d\u50c5\u50c5\u662f\u4ed8\u8cbb\u641c\u7d22-\u60a8\u53ef\u4ee5\u5728\u4ee5\u4e0b\u5ee3\u544a\u4e0a\u6295\u653e\u5ee3\u544a\uff1a<\/span><\/p>\n

    \n
  • Google\u641c\u7d22<\/span><\/li>\n
  • YouTube\u5ee3\u544a<\/span><\/li>\n
  • Google\u5c55\u793a\u5ee3\u544a\u7db2\u7d61<\/span><\/li>\n
  • Google\u8cfc\u7269<\/span><\/li>\n
  • Google\u5730\u5716<\/span><\/li>\n
  • Google Play<\/span><\/li>\n<\/ul>\n

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      \n
    • Facebook News Feed<\/span><\/li>\n
    • Instagram Feed<\/span><\/li>\n
    • Facebook Marketplace<\/span><\/li>\n
    • Facebook Video Feeds<\/span><\/li>\n
    • Facebook Right Column<\/span><\/li>\n
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      \u6700\u5f8c\uff0c\u8acb\u8003\u616e\u60a8\u7684\u5ee3\u544a\u9810\u7b97\u548c\u60a8\u7684\u6280\u8853\u6c34\u5e73\u3002\u5373\u4f7f\u60a8\u8eab\u8655\u7af6\u722d\u6fc0\u70c8\u7684\u884c\u696d\uff0c\u60a8\u662f\u5426\u6709\u9322\u6295\u8cc7Google Ads\uff1f\u60a8\u662f\u5426\u6709\u80fd\u529b\u70baFacebook\u88fd\u4f5c\uff08\u6216\u5916\u5305\uff09\u57fa\u65bc\u5716\u50cf\u6216\u8996\u983b\u7684\u5f37\u5927\u5ee3\u544a\uff1f\u8a0e\u8ad6\u9019\u6a23\u7684\u554f\u984c\u53ef\u4ee5\u5e6b\u52a9\u60a8\u52fe\u52d2\u51fa\u5207\u5be6\u53ef\u884c\u7684\u7b56\u7565\u3002<\/span><\/p>\n

      \n
      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Facebook Ads\u8207Google […]<\/p>\n","protected":false},"author":1,"featured_media":1018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,11,9],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kopapro.com\/zh\/wp-json\/wp\/v2\/posts\/1010"}],"collection":[{"href":"https:\/\/kopapro.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kopapro.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kopapro.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kopapro.com\/zh\/wp-json\/wp\/v2\/comments?post=1010"}],"version-history":[{"count":11,"href":"https:\/\/kopapro.com\/zh\/wp-json\/wp\/v2\/posts\/1010\/revisions"}],"predecessor-version":[{"id":1025,"href":"https:\/\/kopapro.com\/zh\/wp-json\/wp\/v2\/posts\/1010\/revisions\/1025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kopapro.com\/zh\/wp-json\/wp\/v2\/media\/1018"}],"wp:attachment":[{"href":"https:\/\/kopapro.com\/zh\/wp-json\/wp\/v2\/media?parent=1010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kopapro.com\/zh\/wp-json\/wp\/v2\/categories?post=1010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kopapro.com\/zh\/wp-json\/wp\/v2\/tags?post=1010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}