Facebook Ads Manager for Excel allows you to download and analyze your ad performance data from your Facebook ad accounts in Microsoft Excel 2016. Excel is a critical tool to analyze ad performance data, but exporting multiple Facebook ad accounts to an Excel worksheet takes time and effort. You can create a report that includes data from multiple ad accounts and customize the data however you see fit.

Benefits

• Download performance data from your ad accounts. You can report on the performance of your campaigns, ad sets or ads and see breakdowns by demographics, actions taken on ads or time. You can also filter data based on date ranges, delivery status, ad objectives, placements and more.
• Create a single report to download your ad performance data from multiple ad accounts. You don’t need to export reports from each of your ad accounts, and you don’t need to be a developer or work with a Facebook Marketing partner.
• Create and save custom templates so you can quickly run the reports you need. You can create and download results from your Facebook ads in a report. You can also choose from preset templates.
• Refresh the data in your reports as often as you need to. You can refresh your data once a day, or every 15 minutes.
• Make use of Excel’s tools on your Facebook ad reports. Take your ad performance data and create your own analysis using Excel’s pivot tables or other tools.

For example, you can use Ads Manager for Excel to find the most effective placement for your ads across your ad accounts. You can run a report to view the various placements your ads have used and the cost per results of each ad. You can then use Excel to compare them.