If you’ve thought about what your business goal is, you’re better equipped to choose the right objective.When you create ads from your Facebook Page, one of the first things you’ll do is select Promote and choose an ad objective. Then, select your creative, audience, budget, duration and payment method. Depending on the ad objective you choose, you may see additional steps or options. That’s because we customise ad objectives to help you get the results you want.

Below are some examples of how ads vary depending on the ad objective you choose.

Get more website visitors

When someone clicks on your ad, they’ll be directed to your website. You’ll need to include your URL so we know where to send people.

Get More Leads

Create a short form where people can choose to fill in their name, phone number, email address and other details. Use this information to reach out to potential new customers.

Promote your business locally

If you promote your business locally, you’ll need to set a radius of 2 to 50 miles around your business. Your ad will reach people nearby.

Boost Your Event

If you boost an event, you will have two options:

Sell Tickets optimises your ad to get more people to attend your event. This adds a Get Tickets call-to-action (CTA) button. To use this option, your event must include a URL to take people to a location where they can buy tickets.

Increase Awareness optimises your ad to get more people interested in your event. This adds an Interested CTA button.