There are three basic types of Google Ads:

• Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
• Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
• Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content

Additional advanced campaign types, including Shopping campaigns, App Campaigns, and more…